Director & Founder
Ivan is recognized for his Conversion Rate and Performance Marketing expertise. Over his career he has helped over 70 businesses increase conversion rates by an average of 31% a year and as high as 550% for some. Co-founder of the Award-winning Performance Marketing and User Experience agency House of Kaizen in 2009, he has worked with large and small businesses developing acquisition, conversion and personalisation methods and strategies with great success.
Today Ivan is dedicated to training and education with a sole objective to turn decades of experience and proven methods into a reusable and adaptive Conversion Optimization training program for companies and agencies alike. His goal is to grow the skills of managers and directors to grow their business no longer through random ideas and marketing spend, but through with know-how.